Cimzia is a treatment for Rheumatoid Arthritis whose communication concept is Rapid response, rapid decision.
That is why we decided to create a stand for the congress of the SER that represented in a very visual, impactful and participative way the concept Rapid response, quick decision and we did it building a giant Newton pendulum, a device that shows that every action has a reaction immediate
With this we get an experiential activity for the doctor of great notoriety.
Client: UCB Agency: Umbilical Minds Concept and Multimedia Design: Eduard Nogués[:]
