The unit of Novartis Oncology, a group of 8 persons responsible for investigating and prototyping of innovation that could be implemented in the future to improve communication, to know how will the business in the future of the pharmaceutical sector was created .. . This team was called 3PLab.
The purpose of the video was to publicize the results of 3PLab and spreading to other colleagues to participate with new prototypes.
Creativity was the main focus of the video, so I had to find a creative and fun way to introduce the characters and publicize the various prototypes.The motto of ‘Genios con Ingenio’ was created and narrative technique using pop-up, it would explain the various projects. Combine scraps of ideas, real images, illustrations and 2D images.
Product: Genios con Ingenio
Agency: Umbilical Minds